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To build the equine e-commerce business of your dreams?

Are you ready...

Imagine working with an equestrian who understands your products and audience, coupled with the solutions and know how to support you build your business.

To scale your existing business and achieve more sales faster?

Hi I'm Kirsty

I've spent a lifetime around horses growing up on a farm mustering cattle on my pony to falling in love with the multi-disciplinary sport of eventing.  I have been fortunate to have ridden some wonderful home-bred horses up to FEI 3*** level.


Simultaneously I have enjoyed a career in entertainment, tourism and high performance sport. Project managing key accounts, digital marketing, major event ticketing and executive membership communities.


Now I bring my two passions of equestrian and e-commerce development together. I'm passionate about growing my clients business online, creating a business that they love and are proud of.

I have studied User Experience (UE) design and approach all sites on these principles, ensuring your customers LOVE their shopping experience with you. Using shopify as your commerce platform, you will have the tools to sell online, in person and everywhere in between!

When was the last time you considered the user’s journey on your website?

If it’s been a while it may be time to focus on your User Experience (UE) and User Interface (UI).


Working with a UE and UI specialist can help ensure your customers are motivated to explore your business and/or products online and commit to a sale faster.


Good UE and UI design can increase customer loyalty and more likely they will refer you and your products to others in their network. It’s important to understand that UX and UI go hand-in-hand; you can’t have one without the other.


“UI is the bit, bridle and saddle – the means to communicate with a horse, whilst UX is the feeling you get while riding the horse - using the product”

how I can help you



Let me re-focus your online activity to achieve greater audience growth and engagement and ultimately monetise your online reach.


I will teach you how to optimise social media to cultivate a bankable personal brand.



We provide a copy writing service that ensures your strategic purpose is constantly being sung to your audience, delivered in a way that connects and resonates.


Compelling words weaved together that inspire action and emotive responses. We keep copy aligned to your business objectives and on brand.

social media


My Digital Stadium has a limited capacity for Social Media Management and offers an industry exclusive service.

My Digital Stadium can take on a little, or take on the whole lot!

It’s up to you to determine and we will develop a bespoke package to fit.



We have the expertise to deliver flagship events; from banquets with 1000+ guests to intimate breakfasts through to the experiential. We love to plan, create, coordinate and deliver. We're not just about big ideas - we are practical in our approach, hands on all the way.


We have the tool kit to run an event from go to whoa!

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Kirsty has an excellent understanding of business and was able to create a strategy tailored specifically for us following a methodical approach that suited our business objectives perfectly. We have been rejuvenated with a clear direction forward across Google Business, LinkedIn, Facebook and Instagram.


Kirsty was very articulate when explaining how our online activity relates to our website and generating new client leads. The process has been collaborative and exciting, I’m really proud of how our brand and business is projected and the growth in engagement has been a direct result. I have already started to refer Kirsty to my professional network.

Kathryn Lee, Director - Lumino Events


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