When was the last time you considered the user’s journey on your website?

If it’s been a while it may be time to focus on your User Experience (UE) and User Interface (UI).


Working with a UE and UI specialist can help ensure your customers are motivated to explore your business and/or products online and commit to a sale faster.


Good UE and UI design can increase customer loyalty and more likely they will refer you and your products to others in their network. It’s important to understand that UX and UI go hand-in-hand; you can’t have one without the other.


“UI is the bit, bridle and saddle – the means to communicate with a horse, whilst UX is the feeling you get while riding the horse - using the product”

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Imagine creating the best digital experience for your customers, growing your market share and optimising your sales?

Hi I’m Kirsty, I’m so pleased you’ve found my website.

I consult to a range of businesses, primarily owner-operator on how to optimise their UE and UI. Working collaboratively with owners and their teams to achieve a thoroughly researched, tested and usable solution.

I’ve worked in sales, major events and digital marketing for over two decades across tourism, sport and entertainment. All of these role’s have lead me to UE and UI, fascinated by the rationale behind digital journey mapping I left a career in High Performance sport and freelanced as a Digital Marketer whilst formalising my UE and UI expertise.

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Kirsty has an excellent understanding of business and was able to create a strategy tailored specifically for us following a methodical approach that suited our business objectives perfectly. We have been rejuvenated with a clear direction forward across Google Business, LinkedIn, Facebook and Instagram.


Kirsty was very articulate when explaining how our online activity relates to our website and generating new client leads. The process has been collaborative and exciting, I’m really proud of how our brand and business is projected and the growth in engagement has been a direct result. I have already started to refer Kirsty to my professional network.

Kathryn Lee, Director - Lumino Events


how I can help you



Let me re-focus your online activity to achieve greater audience growth and engagement and ultimately monetise your online reach.


I will teach you how to optimise social media to cultivate a bankable personal brand.



We provide a copy writing service that ensures your strategic purpose is constantly being sung to your audience, delivered in a way that connects and resonates.


Compelling words weaved together that inspire action and emotive responses. We keep copy aligned to your business objectives and on brand.

social media


My Digital Stadium has a limited capacity for Social Media Management and offers an industry exclusive service.

My Digital Stadium can take on a little, or take on the whole lot!

It’s up to you to determine and we will develop a bespoke package to fit.



We have the expertise to deliver flagship events; from banquets with 1000+ guests to intimate breakfasts through to the experiential. We love to plan, create, coordinate and deliver. We're not just about big ideas - we are practical in our approach, hands on all the way.


We have the tool kit to run an event from go to whoa!


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